Reggae Sumfest Shines Brighter with Sunshine Snacks’ Return

Montego Bay, Jamaica – Sunshine Snacks is thrilled to announce its continued sponsorship for the second year of the iconic event, Reggae Sumfest, taking place from July 16th to July 22nd in Montego Bay. As one of Jamaica’s most celebrated music festivals, Reggae Sumfest celebrates its 30th anniversary this year, and Sunshine Snacks has renewed its commitment be a part of this momentous occasion.

Speaking about the partnership, Marketing Manager for Sunshine Snacks Jamaica, Shantell Hill-Afonso, said, “For many years, Sunshine Snacks has been committed to supporting Jamaican music and culture. As a brand that is deeply rooted into the fabric of Jamaican society, Sunshine Snacks has continuously looked for ways to give back to the culture and feed inspiration to the current and next generation of artists who bring Jamaican music to the world. As such, we are excited to be a part of the 2023 Reggae Sumfest festival. This event is an ode to Jamaican culture and music, and we are proud to support its thirtieth year of celebrations.”

Reggae Sumfest has become one of the most highly anticipated events on the Jamaican entertainment calendar, attracting thousands of music lovers from across the island and around the world. In addition to showcasing some of the biggest names in reggae and dancehall music, the event also features a range of cultural experiences that highlight Jamaica’s unique heritage and traditions.

Joseph Bogdanovich, CEO and Producer of Reggae Sumfest, also expressed his feelings about the partnership, “The value that Confectionary and Snacks Jamaica (distributors of Sunshine Snacks) and Sunshine Snacks bring to the event and to our patrons is undeniable. Last year they certainly brought the sunshine, and we expect even greater experiences and engagement for 2023.

This year’s event promises to be one of the most unforgettable yet, with a line-up that includes some of the biggest names in reggae and dancehall music, including The much anticipated Freddie McGregor, Tommy Lee Sparta, Chronic Law, Valiant, Tanya Stephens, and Masika. With two nights of non-stop music, food, and entertainment, Reggae Sumfest is an event that should not be missed.

Hill-Afonso also enthusiastically mentioned the various pre-events they will be participating in and all the exciting activities and giveaways the Sunshine Snacks Team has in store for the Jamaican public. She said, “Leading up to Reggae Sumfest weekend, we will be ‘Bringing the Sunshine’ to the ‘Family Funday Community Fest’ on July 16th, the ‘Street Dance’ on July 17th, the ‘All White Party’ on July 18th, ‘Blitz’ on July 19th, and the ‘Global Sound Clash’ on July 20th. There will also be several nationwide giveaways of tickets, merchandise, snacks a more. So, stay tune!”

Ramon Brahim, Sales Operations Manager for Confectionary and Snacks Jamaica also shared his sentiments, “We are honoured to support Reggae Sumfest again and we look forward to continuing our partnership with the event in the future. Our company remains committed to “bringing the Sunshine” while supporting Jamaican culture and we will continue to look for ways to give back to the country that has supported our growth and success over the years.”

About Sunshine Snacks

Sunshine Snacks is a division of Associated Brands Industries Limited, a leading snack food, chocolate, biscuit, and cereal manufacturer within the Caribbean. The Sunshine Snacks division is known regionally and globally for producing a wide range of high-quality snacks that are enjoyed across the Caribbean and beyond. The company prides itself on being a part of the fabric of Jamaican society and is committed to supporting events and initiatives that promote the growth and positive development of Jamaican and Caribbean culture. For more information, visit .

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