Accountabilities:
- Can you formulate annual Brand plans (with detailed budgets and visuals) for each brand within the respective portfolio – to be tracked and tweaked on a quarterly basis based on observed trends and market environment.
- Can you evaluate product performance as it relates to profitability and sales revenues in local and export markets, identifying and implementing innovative marketing and promotional ideas to increase accordingly.
- Can you lead in the undertaking of market research and evaluation of competitive products/ pricing and promotional activity to identify and exploit new/key trends.
- Can you drive all aspects of implementation for new product launches in the designated markets from marketing to distribution coordination – Ensuring optimum Quality, Distribution, Visibility/Merchandising, Price, Placement, Promotions and PR for all brands.
- Can you, with guidance from the Marketing Manager, plan and execute brand awareness campaigns through PR, print, radio, TV advertising and promotional materials.
- Perform any other related functions consequential and incidental to the position
- Do you possess:
- JOB SPECIFICATIONS
- QUALIFICATION / EDUCATION:
- Undergraduate degree in Marketing, Business, Entrepreneurship or related discipline
- Post graduate degree/Masters would be an asset.
- SKILLS / EXPERIENCE:
- At least 5 years’ experience in local trade / marketing / distribution, preferably in FMCG
- Strong oral and written communication skills
- Strong interpersonal skills
- High degree of proficiency with MS Office suite
- Sound planning and organizational skills.
- If you do kindly submit your resume to hrjobs@cansnack.com.